As a real estate agent or realtor, you face professional challenges like long work hours, housing market fluctuations, and intense client competition.
That's why you must build a positive online reputation, which is crucial for helping your real estate business reach and convert more leads.
One of the best ways to improve your reputation is to create and maintain active listings on key review platforms for real estate agents. But which review sites should you start with, and what features do they offer?
This guide covers seven of the top review sites for real estate agents and realtors in 2025, including Zillow, RateMyAgent, and more. It also explains why review management is crucial, offers tips on collecting and responding to reviews, and answers some FAQs about real estate reviews.
Here are four reasons why realtors and real estate agents need to manage their online reviews.
Data from marketing company TINT shows that consumers are more likely to trust authentic reviews and client testimonials than advertisements or other branded content. In fact, roughly 62% of home buyers choose realtors based on their ratings and reviews, according to research by ZipRealty. And according to a 2024 survey by the National Association of Realtors (NAR), “When choosing an agent, [home] buyers said their top criteria were the agent’s experience (21%), honesty and trustworthiness (19%), [and] reputation (15%).” Reputation was especially significant to older respondents, like the Baby Boomer generation, who tended to rate reputation as being more significant than younger survey respondents.
By creating business listings and collecting more reviews, you can build a better reputation while showing off your experience and track record. Plus, replying to feedback quickly is a great way to demonstrate how responsive you are to clients.
Collecting and responding to reviews improves your site visibility by helping you rank in searches with local intent, such as “near me” searches.
Learn more about how responding to reviews improves SEO.
88% of shoppers are willing to shop from a business that responds to every review, compared to just 47% for businesses that don't respond to reviews. A 31% of consumers won't even consider using a business with fewer than 20 reviews, according to BrightLocal.
Most real estate agent review sites offer lead generation tools and other useful features for professionals, enabling you to connect with prospective buyers and sellers. We'll look at a few examples in the next section of this guide.
Here are the top seven review platforms that real estate agents and realtors need to be listed on in 2025:
Zillow is an online real estate marketplace where home buyers and sellers can view listings, share realtor reviews, and connect with real estate agents. Users can rate realtors one to five stars in categories like responsiveness, expertise, and negotiation skills.
For industry professionals, the platform offers a service called Premier Agent, which connects you with qualified leads, provides you with ROI reports, and provides tools for creating and managing ads. You can learn more and sign up for free here.
In addition to advertising on Zillow, being a Premier Agent also enables you to advertise on HotPads, StreetEasy, and Trulia.
RateMyAgent is an online platform that automates review collection and social sharing for 300,000 real estate professionals across the U.S.
Creating a listing on RateMyAgent allows verified clients to review and rate you up to five stars. It also allows potential clients to contact you, compare your profile to other agents, and view stats like your average sale price. It even lets you share positive testimonials to the next platform on our list.
Realtor.com is an online directory of real estate agents and property listings. Users can browse homes and apartments, view realtor reviews and ratings, and contact real estate agents through the site.
You can use your Realtor.com agent profile to share information like the region you serve, your specialty areas, your experience level, your typical price range, and more.
Realtor.com offers numerous marketing tools for industry professionals, including Realtor.com Pro, ReadyConnect Concierge, ListHub, and Avail. Click here to compare products and find the right fit for your needs, or sign up to create your listing.
Angi is an online directory where renters and homeowners can contact, review, get quotes from, and book services with local businesses, including realtors and real estate agents.
As the platform explains, when you join the Angi Pro network, "Your business profile will appear in our pro directory at homeadvisor.com as well as our affiliates’ sites. We’ll also match you with qualified customers as leads, and [you'll] be able to manage leads online and in our app."
For example, the Angi Leads app (formerly HomeAdvisor Pro) notifies you when you match with leads and gives you tools for communicating with potential clients.
BrightLocal data shows that Yelp was the third most used review platform in 2024, exceeded in popularity only by Google and Facebook. Listing your business on Yelp gives you invaluable exposure to the platform’s 178 million monthly visitors.
You can list highlights of your business on your Yelp profile, such as being a family-owned or boutique agency. Yelp also offers tools that make it easy for users to contact you or, if you have this feature enabled, request a virtual consultation.
You can also list various amenities, such as whether you accept credit cards or cryptocurrency transactions. Your Yelp profile also displays key statistics about your business, such as your service area, typical price range, and whether you work predominantly with buyers or sellers.
Get started creating your free Yelp account here.
Put simply, Google is the number one platform for business reviews. BrightLocal data shows that in 2024, a whopping 81% of consumers checked Google reviews, compared to just 45% of consumers for the second most popular platform (Facebook).
Creating a Google Business Profile is free and it boosts your visibility while enabling customers to review and contact you. Google provides step-by-step instructions for getting started here.
In addition to creating a profile, consider applying for a free Google Screened badge.
As Google explains, "The Google Screened badge helps professional service firms and professional service providers build trusted reputations online."
"Businesses with the Google Screened badge have passed license checks (where licenses are required)," Google continues. "Some businesses are also required to pass background checks and show proof of insurance."
Before you apply for a badge, check out our tips on responding to Google reviews for real estate agents.
Except for Google, more people check Facebook than any other source for reviews. According to a BrightLocal survey, 45% of respondents checked Facebook reviews in 2024, surpassing Yelp in popularity for the first time since 2020.
Facebook provides detailed, step-by-step instructions that walk you through how to create a business page. You should also explore the platform's Top Providers program, which enables real estate professionals like brokers and property managers to run marketing campaigns through Adwerx, Compass, Berkshire Hathaway, and more.
Learn about Facebook review management in our guide to responding to negative Facebook reviews.
Here are four strategies realtors can use to encourage clients to leave reviews:
Research by BrightLocal suggests that most customers prefer to be asked for reviews within one day to one week of a transaction. For example, in the hotel and accommodation industry, 13% of customers expect a same-day response, while 19% want it “by the following day,” 24% “within three days,” 21% “within a week.” After that, there’s a steep drop-off, with just 7% expecting a response “within two weeks.”
Thinking about paying for good reviews? Think again. All major review platforms, including Google and Yelp, prohibit fake reviews — and penalize companies that fabricate or purchase positive client testimonials. Yelp even flags business pages with public badges, like Suspicious Review Activity Alerts, if the platform detects “a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.”
Consumers trust user-generated content (UGC), like positive reviews, more than traditional ads.
Showing off client testimonials on your website and social media builds trust and attracts new customers, leading to even more reviews.
Review generation services can automate friendly, personalized follow-up review requests to help you effortlessly collect more customer feedback.
Responding to online reviews is important because it shows your clients — and potential clients — that you care about delivering a positive experience.
Here are some tips on how to respond to positive or negative reviews effectively:
For more tips like these, along with customizable review response templates, check out these business review examples.
You might also be interested in exploring our tips for responding to 1-star reviews.
Manually managing listings and reviews on dozens of different platforms drains your business' limited time and resources. Automate these tasks with ResponseScribe, and you can boost your efficiency while improving both the quality and speed of your responses.
ResponseScribe is a done-for-you review response service that aggregates ratings and reviews from over 50 platforms into one centralized dashboard. We reply to your customers within hours using personalized review responses that align with your branding and messaging.
You are flexible to choose human-written or AI-powered responses, set custom notifications, and request revisions with a single tap or click. ResponseScribe even includes social sharing widgets to build trust the easy way, plus detailed business reports that give you actionable insights into your performance.
Build a strong online presence, improve client satisfaction, and generate more real estate leads by leveraging ResponseScribe to manage your online reputation. Get started with a free demo today to learn how ResponseScribe can help you grow your business.
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