Travelers rely on hotel review sites to read authentic guest feedback before reservation. Google Reviews are important because they help hotels show up more often and rank higher in search results.
Different review sites offer various features, such as verified customer reviews or expert assessments of properties. Facebook Reviews allow businesses to get ratings and feedback directly on their pages.
These platforms help users compare prices, amenities, and experiences in the hospitality industry shared by actual guests—so being listed on them is the first step towards maintaining a positive reputation and booking more rooms.
Guest reviews transparency shapes travelers’ decisions and ultimately drives more reservations. Hotels can engage with guest feedback and demonstrate excellent service, build trust, and improve the guest experience.
Today, we’ll show you which hotel review sites to pay special attention to: this is the top 10 that should be on your roster in 2025 if you’re not already there! Learn what makes each platform valuable and how to approach the topic of guest review management.
Hotels with positive reviews attract more direct bookings and can charge higher rates, as consumers associate good reviews with quality service.
Statista confirms that online hotel reviews written by guests matter more to future potential visitors than the star ratings.
Before booking, most guests read multiple reviews to gauge the quality of service, amenities, and overall guest experience. Travelers often use review site filters to find feedback that aligns with their preferences, sorting by star rating, review language/ sentiments and traveler type (especially important for families).
Travelers read reviews for three key reasons:
Hotels with a strong track record of positive guest reviews are more credible and, as a result, make potential guests feel more confident in booking.
Real reviews from guests who have stayed at a property reassure travelers and help them feel confident about their choices, especially when these reviews are verified.
Hotels that actively manage their online reputation are more likely to attract new guests.
Professional responses to guest reviews, both positive and negative, reinforce a hotel’s commitment to great service. A hotel that actively engages with feedback and shows it listens to guest concerns nurtures stronger relationships and encourages more reviews.
That’s where ResponseScribe can help. With an AI review response service that combines the best of AI technology and human intervention, you can quickly deliver customized, thoughtful review responses to hotel guests!
Hotel review sites give businesses direct access to honest guest opinions about their stay experiences. These platforms reveal what works well and what needs fixing.
Reviews provide precious insights into guest preferences and pain points; hotels can track common themes in feedback about rooms, staff, amenities, and services. A pattern of complaints about slow WiFi or uncomfortable beds tells managers exactly where to focus improvement efforts.
Hotels that actively monitor their online reviews can quickly spot emerging issues. If multiple guests mention the same issue, staff can address it before it affects more visitors.
Regular review analysis helps hotels:
Sentiment analysis is a component of ResponseScribe tools that helps analyze reviews across multiple platforms and reveal patterns that might be missed when reading individual reviews.
Active engagement with guest reviews plays a key role in building lasting relationships.
Hotels that respond promptly demonstrate their commitment to guest satisfaction.
Responding to positive reviews helps reinforce pleasant experiences. A simple thank-you note shows appreciation and personal attention. However, it shouldn't be generic. Enrich it with specific details about the guest's stay so they can see you're personally involved.
Handling negative feedback requires a more delicate approach. Doing it professionally, addressing concerns with empathy, and outlining solutions can ameliorate the crisis and encourage unhappy guests to give you another chance!
When travelers feel heard and valued, they're more likely to choose the same property for future stays.
Guest reviews play a major role in hotel pricing strategies.
A one-point increase in review scores can lead to an 11.2% increase in room rates, showing the direct connection between ratings and revenue.
This means that hotels with strong positive reviews can set higher prices. Hotels with positive reviews can charge up to $40 more per night compared to similar properties with negative feedback.
Review scores also help hotels adjust their dynamic pricing: properties can raise rates during high demand when backed by excellent reviews.
And, a hotel's reputation directly affects price perception: potential guests use review ratings to judge if room rates provide good value for money.
Response rates to reviews also matter. Hotels that actively engage with guest feedback tend to rank higher on booking platforms.
Now, let’s look at the best hotel review sites and how they work.
A hotel review site aggregates and evaluates user reviews from various sources, helping travelers make informed decisions about accommodations.
A starting point for checking the hotel's reputation: Googling it.
Google's hotel review platform integrates directly into Google Search and Maps. This makes it easy for travelers to find and book hotels without leaving Google's ecosystem. The reviews can be accessed through Google Search, Maps, or the dedicated Travel section.
Google's hotel search helps travelers filter options by price, location, and amenities. The system displays real-time pricing and availability from multiple booking sites.
Reviews come from verified Google users who have stayed at the properties. Automated systems remove spam and inappropriate content to maintain review quality.
Key features:
Hotel owners can manage their business profiles through Google Business Profile, a free tool that allows them to respond to reviews and update property information.
The platform integrates Google Maps, which shows travelers nearby attractions and transportation options. Street View allows guests to preview the hotel's location and surroundings.
Hotels don't pay commission fees to display basic listings on Google. They only pay when travelers book through Google's booking partners.
Booking.com is one of the most trusted hotel booking platforms worldwide. Hotels gain exposure to millions of potential guests through the platform.
The platform’s strength lies in its verified review system. Only people who book and stay at properties can leave reviews, making the feedback reliable and authentic.
Hotels list their rooms and set their prices on Booking.com, which takes a commission from each reservation made through its service.
Key features:
The site caters to all types of travelers, from budget-conscious tourists to luxury seekers. Properties range from basic hostels to five-star resorts.
The dashboard helps property owners manage bookings, adjust rates, and respond to guest reviews.
Property managers must maintain quality standards to keep good ratings: low-rated properties may see reduced visibility on the platform.
TripAdvisor is another hospitality industry giant and one of the largest hotel review platforms.
TripAdvisor reviews help travelers decide about accommodations worldwide, with over 661 million reviews currently posted and growing rapidly.
Users can read authentic reviews, compare room rates, and view photos from real guests. The platform compares prices from hundreds of booking sites to find the best deals, helping travelers save money for free.
Hotels can create basic listings free, while premium features and enhanced visibility require paid subscriptions.
TripAdvisor offers a "Best Value" ranking system that considers traveler ratings, price, location, and other factors. This helps users quickly find suitable accommodations within their budget.
The platform provides hotel owners with global exposure to millions of potential guests. They can respond to reviews, showcase amenities, and list special offers.
Some challenges for hotels include managing negative reviews and maintaining high rankings. The platform's occasional algorithm changes can affect property visibility.
Hotels worldwide receive rankings based on hundreds of millions of traveler reviews. The review system helps maintain transparency and trust between hotels and guests.
Yelp's hotel section provides a vast platform for travelers to find and review accommodations. The platform hosts over 142 million reviews across multiple business categories.
Businesses can create free profiles on Yelp to showcase their properties. Hotels appear in both search results and map integrations, which helps increase their visibility to potential guests.
Yelp's location-based search makes it easy to find hotels near popular destinations. Users can filter results by price, rating, and amenities.
Guest reviews include ratings from 1-5 stars and detailed written feedback about their stay experiences. For example, reviews often mention staff service, room cleanliness, and location convenience.
Free business listings let hotels display:
Paid advertising options give hotels more visibility in search results. Premium features include enhanced profiles and targeted local ads.
The platform helps hotels build trust through:
Here’s how Yelp compares to Google reviews.
Hotels.com is a trusted platform for booking hotel accommodations worldwide. The website offers verified customer reviews from real travelers who have stayed at the properties.
The platform features an extensive database of hotels across different price ranges and locations. Users can search, compare prices, and book rooms through the website or mobile app.
Unedited reviews from real customers help travelers choose their accommodations. Each review comes from someone who has booked and stayed at the property through Hotels.com.
The site uses a rewards program where guests earn one free night for every 10 nights booked. This program applies to stays at over 500,000 properties globally.
Price matching is available if users find a lower rate on another booking site. The platform displays the base rate and total cost, including taxes and fees, upfront.
Hotel owners benefit from exposure to millions of potential guests. The platform provides detailed analytics and booking management tools for property managers.
Some limitations exist for property owners, such as commission fees and the need to maintain competitive pricing. The site requires hotels to respond to guest reviews and maintain service standards.
The Hotels.com booking system supports multiple currencies and languages. Travelers can access 24/7 customer service through phone, email, or chat.
Skyscanner helps people find and compare hotel prices globally. The website and mobile app have earned 4.4 out of 5 stars from over 14,000 user reviews.
Their hotel search engine lets travelers compare rates across many booking sites at once. Users can filter results by price, location, star rating, and amenities to find their ideal stay.
Over 80 million travelers use Skyscanner monthly to search for accommodations. The platform displays prices with all taxes included upfront.
A key feature is the user rating system. Each booking option shows a star rating based on real traveler reviews of that specific booking site.
The platform partners with major hotel chains and independent properties worldwide. Travelers can find options ranging from budget hostels to luxury resorts.
Price comparison tests show Skyscanner regularly finds some of the lowest hotel rates when compared to other search engines.
The platform maintains strict data protection policies and never sells personal information.
Travelocity is one of the most popular hotel booking platforms in North America. The site has earned high ratings from customers, with a 4.8 out of 5 rating for their hotel booking services.
Hotel reviews are guaranteed to come from real guests.
Users can search by location, dates, and price range to find accommodations that match their needs. Each listing includes both professional photos from hotels and actual guest photos.
The site offers a price match guarantee on hotel bookings: if a guest finds a lower price elsewhere, Travelocity will match it or refund the difference.
Their mobile app lets users book hotels on the go. It includes all the same features as the website and has an easy-to-use interface for searching and booking.
Key features:
Hotel owners benefit from exposure to millions of potential guests. The platform handles payment processing and provides analytics tools to help properties manage their listings.
Orbitz is another major online travel booking platform owned by Expedia Group. Being part of the Expedia Group enhances visibility and access to a broader audience for hotels. The site offers hotel bookings, flights, car rentals, and vacation packages through its website and mobile app.
Users can search, compare, and book accommodations across thousands of properties worldwide. Travelers can filter searches by amenities, location, star rating, and price range.
The platform features detailed hotel descriptions, photos, amenity lists, and guest reviews.
The platform works with both chain hotels and independent properties to provide accommodation options at various price points.
Facebook is a major trusted platform for hotel reviews. Its real names policy helps verify that reviews come from actual people rather than fake accounts.
The platform enables hotels to create business pages where guests can leave ratings and detailed feedback. Reviews appear directly on the hotel's Facebook page and in followers' news feeds.
Reviews on Facebook reach both potential guests and their social networks, which helps expand the visibility of hotels. The platform is free for both businesses and reviewers.
Benefits for hotels:
Hotels can respond to reviews, share updates, and post photos on their pages. This creates opportunities for building relationships with past and future guests.
The review system improves online reputation and helps with local search rankings. Reviews appear in Facebook search results and can influence booking decisions.
Facebook's built-in messaging system lets hotels communicate privately with reviewers when needed. This helps resolve issues away from public view.
Saved this classic for the end!
Trivago is the world's largest hotel search platform, comparing rates from over 700,000 hotels across more than 200 booking sites worldwide.
The platform collects and compares prices from hundreds of travel websites. It then shows users all available options in one place, making it easier to find the best deals.
More than 45 million travelers use Trivago monthly to search for accommodations and leave feedback. The site integrates over 82 million hotel reviews and 14 million photos to showcase hotels authentically.
Three main types of listings appear on Trivago: online travel agencies (OTAs), direct hotel websites, and other booking platforms. This variety gives users more choices and often better prices.
Users can filter results based on price, location, amenities, and guest ratings. The platform's advanced filtering system helps narrow options to match specific preferences.
The service is free for travelers to use. Hotels and booking sites pay Trivago when users visit their websites to make reservations.
For hotel owners, Trivago offers wide exposure to potential guests. Their properties appear alongside competitors, which can help drive bookings when prices are competitive.
The platform serves users from all over the world with localized versions of its website.
Here's a quick recap of our top 10 hotel review websites:
Online reviews directly impact a hotel's booking rates.
Regular monitoring of reviews across multiple platforms helps hotels identify areas for improvement, and quick responses to guest feedback show commitment to service quality.
And it all gets easy with ResponseScribe.
ResponseScribe offers a complete review management service that handles responses across more than 50 review platforms.
The platform uses an automated reply system to collect and organize reviews from multiple sites, and to create custom replies for them. Hotels can sort reviews by star rating, location, and date.
Key features:
ResponseScribe's platform helps hotels maintain their online reputation by addressing all reviews promptly and professionally.
Start with a free ResponseScribe trial today and explore how to protect and enhance your hotel's online presence.
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